The contest period for 2021/22 has now ended. Stay tuned for information on next year's competition!

CANADIAN TIRE'S NEWEST CASE COMPETITION

As a fast-paced and innovative retail leader, Canadian Tire Corporation wants to seek out the top marketing students in the country through this competition. This year’s case focuses on how to win in the outdoor apparel and recreation space. Students will compete in teams of 2 or 3 (open to Canadian undergraduate university and college students of all years excluding residents of Quebec) and submit their innovative ideas with the chance to pitch their recommendation to a panel of Canadian Tire executives. The winners of this year’s Ultimate Marketing Challenge will win a prize pack valued over $3,000 CAD per team member, including fast-track interviews to Canadian Tire’s Emerging Marketers Leadership Development Program and an exclusive networking opportunity with Canadian Tire Corporation executives. 

See full Contest Rules for details.

Report

ROUND 1

Submit your entry via our website (details below) by 11:59PM ET by Friday, April 1st, 2022.

Presentation

ROUND 2

Top 5 teams will be invited to the Final Day Event to network and present in front of members of Canadian Tire's leadership team on Friday, May 13th, 2022.


THE PRIZES

1st Place

2nd Place

  • $500 CAD each in Cash.

  • $500 each in Canadian Tire Money™ (eCTM).

  • An exclusive opportunity to meet with a VP-level executive from Canadian Tire Corporation.

3rd PLACE

  • $250 CAD each in Cash.

  • $250 each in Canadian Tire Money™ (eCTM).

  • An exclusive opportunity to meet with an AVP or VP-level executive from Canadian Tire Corporation.

HOW TO SUBMIT


Send your submission via our Submit Now page before 11:59 ET on Friday, April 1, 2022. 


See full Contest Rules and the case submission details here

Canadian Tire Corporation, Limited reserves the right to delay, cancel, postpone or reschedule the CT Ultimate Marketing Challenge Contest or any part thereof for any reason, including but not limited to, COVID-19. 

IMPORTANT 2022 DATES

Friday, march 11

Pre-Round 1 – Kick-Off event with Kate Ryan, Marketing Manager, Sport Check and Atmosphere. 

Register Now!

friday, april 1

Round 1 - Deadline, 11:59PM ET

(Submission via website).

friday, april 15

Top 5 Teams Announced via email and website.

Friday, May 13

Round 2 - Top 5 Teams Final Day Presentations.