The UMC 2023 submission period is now closed.

Canadian Tire's Ultimate Marketing Challenge

Canadian Tire Corporation, Limited (CTC) is seeking out passionate marketing students across the country through Canadian Tire's Ultimate Marketing Challenge. Students will work in teams to solve real marketing challenges for a chance to pitch their ideas to a panel of executives and win a comprehensive prize pack including $5,000 CAD per team member, fast-track interviews for the coveted Canadian Tire Emerging Marketers​ New Grad Rotational Program and other exclusive career-building opportunities.

How it Works



November 30, 2022

Get started by downloading the case and signing up for our virtual kickoff event where you'll get the inside scoop on this year's challenge from the CTC team.



January 27, 2023

Submit your entry via the submit now page by 11:59PM ET.



February 3, 2023

The top 5 teams will be invited to the CTC head office in Toronto to present their ideas to an executive judging panel. Teams will be paired with CTC marketing managers to refine their cases prior to final presentations.



March 3, 2023

Finalists will arrive at head office for an exciting day of mentorship, networking, socials, executive guest speakers, final presentations and an awards ceremony.

"The advice I received from the executives, the graduates of the Emerging Marketers program, and the other fellow students really opened my eyes to what opportunities existed in the world of marketing...  just one case competition has allowed me to understand the marketing world 10x better than my university classes." 

Former UMC Participant


FIRST place

SECOND place

  • $1,000 CAD per team member

  • $500 each in Canadian Tire Money® (eCTM).

  • An exclusive opportunity to meet with a VP-level executive from CTC.


  • $500 CAD per team member

  • $250 each in Canadian Tire Money® (eCTM).

  • An exclusive opportunity to meet with an AVP or VP-level executive from CTC.

Canadian Tire Corporation, Limited reserves the right to delay, cancel, postpone or reschedule the CT Ultimate Marketing Challenge Contest or any part thereof for any reason.