The contest period for 2021/22 has now ended. Stay tuned for information on next year's competition!


Who can participate?

In teams of 2 or 3, participants must be legal residents of Canada (excluding Quebec); who are 18 years of age or older in their province/territory of residence at time of entry; and are undergraduate students currently enrolled at an accredited Canadian University or College. Please note, all team members must attend the same university/college but do not need to be enrolled in the same program of study.

Do I have to be a marketing student to apply?

No! Students of any major are welcome to apply to Canadian Tire’s Ultimate Marketing Challenge. 

Do I have to be attending the same university/college as my partner?

Yes. Students must enter with a partner(s) from the same university or college, but do not need to be enrolled in the same program of study.

How do I enter?

See case submission details here.

What format should my submission be in?

Submissions must be in one of the following formats:

12 slide maximum PowerPoint presentation, with maximum 10-page appendices (PDF);

2-page maximum written report (Arial font, size 10, single space), with 10-page maximum appendices (PDF); or

7-minute maximum video (YouTube or Vimeo link)

See case submission details here.

Can I enter if I have been or am employed by Canadian Tire Corporation, Limited or one of its banners/entities?

Can I enter on my own without a partner?

No, unfortunately we are only accepting teams of 2 or 3 from the same university or college.

No Purchase Entry Method

To enter without submitting a case, entrants must submit a written response of two-hundred (200) words or less and “Tell us about your most memorable Canadian Tire experience”Responses must be emailed to

All Entries received using this method must include: (i) the entrant’s first and last name; and (ii) email address. No Purchase Entry Requests must be received by the Sponsor no later than April 1, 2022 at 11:59 p.m. ET.