The UMC 2024 submission period is now closed.

Frequently Asked Questions

Who can participate?

In teams of 2 or 3, participants must be legal residents of Canada (excluding Quebec); who are 18 years of age or older in their province/territory of residence at time of entry; and are undergraduate students currently enrolled at an accredited Canadian University or College. Please note, students in their final year of study are ineligible for this competition. Your graduation date must be April 2025 or later. 

Do I have to be a marketing student to apply?

No! Students of any major are welcome to apply to Canadian Tire’s Ultimate Marketing Challenge. 

How do I enter?

See case submission details here.

What format should my submission be in?

Submissions must be in one of the following formats:

12 slide maximum PowerPoint presentation, with maximum 10-page appendices (PDF);

2-page maximum written report (Arial font, size 10, single space), with 10-page maximum appendices (PDF); or

7-minute maximum video (YouTube or Vimeo link)

See case submission details here.

Can I enter if I have been or am employed by Canadian Tire Corporation, Limited or one of its banners/entities?

Can I enter on my own without a partner?

No, unfortunately we are only accepting teams of 2 or 3. However, if you'd like to participate but don't have a team, let us know at and we will try to pair you with other students.

No Purchase Entry Method

To enter without submitting a case, entrants must submit a written response of two-hundred (200) words or less and “Tell us about your most memorable Canadian Tire experience”Responses must be emailed to

All Entries received using this method must include: (i) the entrant’s first and last name; and (ii) email address. No Purchase Entry Requests must be postmarked between November 13, 2023 and January 28, 2024 at 11:59 p.m. ET and received by the Sponsor no later than February 4, 2024.