The UMC 2024 submission period is now closed.

The Case

Canadian Tire Corporation, Limited (“Canadian Tire”) is looking for your input in shaping the future of our gift registry program. The big question is: How can Canadian Tire grow awareness of our gift registry and become a top registry retailer for younger Millennials and Gen-Z in Canada? 

Ready to put your marketing skills to the test?


Please ensure that your submission meets the eligibility requirements set out in the Contest Rules.

  • Entries must be submitted by a group of two (2) or three (3) students

  • All entrants must be an undergraduate student currently enrolled at an accredited Canadian University or College

  • All entrants must not be in their graduating or final year of studies

Canadian Tire Corporation reserves the right to disqualify any submissions that do not follow the guidelines above.