The Case

Canadian Tire Corporation, Limited (“Canadian Tire”) is looking for your input in shaping the future of our gift registry program. The big question is: How can Canadian Tire grow awareness of our gift registry and become a top registry retailer for younger Millennials and Gen-Z in Canada? 

Ready to put your marketing skills to the test?


Please ensure that your submission meets the eligibility requirements set out in the Contest Rules.

  • Entries must be submitted by a group of two (2) or three (3) students

  • All entrants must be an undergraduate student currently enrolled at an accredited Canadian University or College

  • All entrants must not be in their graduating or final year of studies

Canadian Tire Corporation reserves the right to disqualify any submissions that do not follow the guidelines above.