The UMC 2025 submission period is now open!

The Case

Canadian Tire Corporation, Limited (“Canadian Tire”) is looking for your input on the future of the balloon order program at Party City. The big question is: How can Canadian Tire and Party City build awareness of its new Online Balloon Ordering program and become the top party supplier in Canada?

Ready to put your marketing skills to the test?


ELIGIBILITY REMINDERS


Please ensure that your submission meets the eligibility requirements set out in the Contest Rules.


  • Entries must be submitted by a group of two (2) or three (3) students

  • All entrants must be an undergraduate student currently enrolled at an accredited Canadian University or College (QC excluded)

  • All entrants must not be in their graduating or final year of studies


Canadian Tire Corporation reserves the right to disqualify any submissions that do not follow the guidelines above.